Garmin: Chat, Navigate and Steer — But Don’t Drive Distracted

The first time I saw this ad I thought my eyes and ears were deceiving me. But no, there it is: a young woman holding a cellphone toward the camera as "nüvifone" maker Garmin beckons viewers to "communicate while navigating."

"With my nüvifone, I can take calls from my friends while I’m driving to them," she says as she’s shown piloting an SUV with two passengers, one of whom accepts an incoming call on a phone mounted to the windshield. (Note to Garmin: Hands-free is not brain-free.)

Maybe the most egregious aspect is the "Do not drive while distracted" disclaimer — which pops up as the young woman is depicted driving while distracted.

nuviphonegrab.jpg

What
the ad doesn’t show: The driver plows her SUV through one of the
pedestrian-populated shots that follow, and bystanders whip out their
nüvifones to call 911, text their friends and photograph the carnage.

  • ZA

    A bit like that iPhone app that channels the camera view in a user window while they continue to use other functions.

    Maybe just maybe the irony won’t kill us first.

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