"Join us for a bike rally to celebrate sustainability in cycling and the sea! The "Put the Sea in Cycling" bike rally will coincide with the 2010 California and the World Oceans Conference.

We are rallying to call attention to the fact that the Shimano Corporation—makers of the derailleurs, cranks and wheelsets that keep us riding—is financing efforts to derail ocean conservation in California and elsewhere. Many of us who ride bikes are also avid surfers, swimmers, and beach-goers, so we care deeply about the health of our treasured marine environment.

Shimano claims to be committed to conservation and environmental stewardship but their actions send a different message. We want them to do the right thing and stop funding anti-conservation efforts.

Bring your bikes, bring your friends, bring your costumes. This is going to be a great celebration!"