Planning to build on the wave of enthusiasm for bike commuting generated each May by Bike to Work Day, transportation and health advocates in Silicon Valley are promoting a spin-off called Bike to Shop Day on Saturday, May 17, to encourage people to shop by bike at local businesses.
Retail businesses offering discounts to bicycling customers are shown on a smartphone-friendly map on the event’s website. organizers expect many more to sign up in the three weeks remaining before the event. Any retail business located in San Mateo County or Santa Clara County that can offer some type of discount to customers who arrive by bicycle is eligible to participate. Shoppers are encouraged to upload photos of their bikes in action — carrying groceries or other items — to win gift certificates and other prizes.
“For the past 20 years, Bike to Work Day has achieved huge success motivating people to hop on bikes for their work commutes, including me,” said bicycle lifestyle blogger Janet Lafleur, who created Bike to Shop Day in collaboration with the Silicon Valley Bicycle Coalition (SVBC). “Now it’s time to do the same for their shopping and errand trips that are shorter and easier for most people than commuting to work.”
Lafleur, a marketing professional who writes two urban cycling blogs, Bike Fun and One Woman, Many Bicycles, called for a National Bike to Shop Day last month to promote shopping by bicycle. She came up with the idea after it became clear that Mountain View was simply disregarding the need to improve access and parking for bicycles as part of expansion plans for the San Antonio Shopping Center.
“I can’t see people biking to shop here,” said a planning commissioner at a city meeting on the project. “Shopping is all about driving your SUV to the store and filling it up.”