The Political and Economic Implications of Bicycling Tourists
I’ve been bicycling in San Francisco since the late 1970s so I vividly remember when almost all bicyclists could recognize each other on the streets of the city. There really weren’t that many of us even as recently as the beginning of the 1990s, just two decades ago. We’ve come a long way, and one of the less recognized aspects of this bicycling boom has been the incredible expansion of bike rentals and bicycling tourism.
I wrote a flyer back in 1986 calling for a “City of Panhandles” and one of the arguments I made in that largely unnoticed document was that a systematic effort to provide safe, separate bikeways crisscrossing the City would itself lead to a tourism boom. As it turns out, we’re experiencing a dramatic increase in tourists cycling even before we provide adequate infrastructure. San Francisco is just an incredibly beautiful place, and people come from all over the world to experience its beauty. Growing numbers of those visitors aren’t much interested in seeing it through windshields and are opting instead (or in addition) to rent bicycles.
There are three “big” companies doing bike rentals in SF: Bike and Roll, Blazing Saddles, and Bay City Bikes (a number of smaller places, like the BikeHut at Pier 40, also rent bikes). I recently spoke with Darryll White, owner of Bike and Roll, and he gave me some impressive aggregate numbers. Since 1995 the local bicycle rental business has grown from about $500,000 a year to over $10 million! The remarkable thing about this huge increase in tourist cycling is that about 90 percent of the rentals are heading to the Golden Gate Bridge and to Sausalito, where the City Council has erupted into battles over bike parking vs. car parking, even pondering charging fees to touring bicyclists. The Golden Gate Ferry service keeps at least four of its ferry runs going to accommodate the cycling tourists, which have hit peaks of 2,500 per day during recent summer months.











