Geary Neighbors Welcome Future Target Store, Voice Some Concerns
Supervisor Mirkarimi addresses the crowd.At last night's community meeting, held by Target execs interested in opening a store at Geary and Masonic, there wasn't a NIMBY in sight. Instead, the prevailing sentiment was, "YIMBY: Yes! In my backyard! How soon can can you move in?"
Target's executives must have been surprised that not one speaker at the hour-and-a-half meeting expressed animus towards the chain store, while many speakers were unequivocal in their support, and some offered suggestions and requests to help the proposed store conform to the unique space.
In conceptual illustrations developed by designers at Studio One Eleven for Target, wind turbines adorn the roof and news stands engage with pedestrians on the Geary side of the project. "Right now it's pretty uninviting and harsh," Lasley said. "Let's try to get some activity on the street."
"We want to mitigate the bulky scale," said Thom Lasley, Target's Lead Design Project Architect. He gestured to photos of the currently-bleak exterior, built in 1961 for Sears. Lasley described upgrades ranging from a fresh coat of paint to improved signage to more landscaping with native species. If all goes to plan, the store would open in March of 2012, with significant alterations to the building.
"This community meeting is just the first step in the process," said John Dewes, Target's Regional Development Manager. The company hasn't yet approached the city with a proposal; instead, their strategy was to engage with the community first, so that they could incorporate neighbor's concerns in their proposal. They expect to apply for a Conditional Use Permit later this year.
Some neighbors could scarcely contain their excitement over the 100,000 square-foot store, which would carry a familiar array of apparel, home goods, electronics, health and beauty products, and groceries.
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