Today Mayor Ed Lee and city officials announced a five-year plan to implement pedestrian safety upgrades at 170 priority intersections. The city also launched its “Be Nice, Look Twice” PSA campaign today.
The 170 locations in the WalkFirst Capital Improvement Program [PDF] were determined using injury data and public input. These improvements will be funded by $17 million set aside over the next five years, according to the SFMTA. If voters pass the three transportation funding ballot measures proposed by the mayor’s Transportation 2030 Task Force in November, the city will have an additional $50 million and could pay for safety fixes at 265 intersections.
“We’ve been saying ‘sorry’ for” pedestrian crashes, “when we ought to be saying, thank you for yielding. Thank you for not running red lights. Thank you for not speeding,” Lee said in announcing the WalkFirst plan and pedestrian safety awareness campaign.
The awareness spots, which can already be seen on Muni buses, come in several different versions, with text saying, “Drive like: your [friend/mom/family] is in the crosswalk.” Some versions show drivers yielding before the crosswalk, and at least one, posted by a Twitter user, depicts a truck driver violating the crosswalk and slamming into a pedestrian.
“I’m asking my officers to not be so nice when they see persons not yielding, when red lights are run, and when speeding occurs,” said Lee, pointing to a recent 12 percent increase in the SFPD’s Traffic Company staff. “Enforcement is about that discipline that we have to have for people’s behavior.”