Updated 4:36 p.m.
If San Franciscans were to believe the hyperbole and fearmongering spread by merchants leading the “Save Polk Street Coalition,” removing even a small proportion of car parking along the corridor to make the street safer and more inviting will kill businesses. But new survey data from the SF Municipal Transportation Agency shows that only about 15 percent of people get to Polk Street using an automobile, while the rest either come by foot, bike, or transit. Drivers also reported spending the least amount of money per week compared to those who came by other modes.
The data is one more piece of evidence dispelling the myth that on commercial streets like Polk, business depends on drivers.
The findings reaffirm those of a study on Columbus Avenue in 2008, conducted by the SF County Transportation Authority, which found that only 14 percent of people on that street arrived by car. Merchants who have fiercely opposed the SFMTA’s proposals to add improvements like parklets or protected bike lanes — which have generally been found to boost business on similar walkable streets — have dismissed such studies by claiming that Polk is different, and that the statistics “aren’t real.”
Other surveys have found that merchants tend to wildly overestimate how many of their customers drive. It remains to be seen whether this new data will help convince Polk Street merchants that is making the street safer and more attractive will be worth removing a fraction of the parking on the corridor.
“Business people are innately conservative,” said Bert Hill, a sustainable transportation advocate who chairs the SF Bicycle Advisory Committee and ran for election to the BART Board in 2010. “Their whole livelihood depends on there being sufficient customers, so they’re inherently nervous about [the improvements], in spite of the fact that communities that have made the change, like Valencia, like Market Street, are generally doing much better.”
“Particularly as a neighborhood densifies, as Polk Street is heading in the direction of, they will have more customers. But they hate to gamble on that,” he added.
Update: According to the SFMTA survey report [PDF], agency staff surveyed 410 people on Polk at six locations between Tuesdays and Thursdays, and on a Saturday. Respondents were asked which mode of transport they used to arrive on Polk that day, and which mode they typically used. In terms of modes typically used, 6.1 percent of respondents came by bike, 15.6 percent by car, 49 percent by foot (though 68 percent walked that day), and 19 percent by transit. The survey also found that “people who drive to Polk likely spend less cumulatively than other visitors.”