“There is an epidemic of traffic fatalities and it can’t go on… Every one of us thinks: ‘What if that was my child?’” The mayor of a major American city said this today, announcing efforts to pursue Vision Zero, the goal of ending traffic deaths within ten years. Standing at the site where a child was killed by a driver, he said, “That is, in fact, how we have to make public policy and how we have to implement public policy.”
The mayor who spoke those words was not SF’s Ed Lee — it was Bill de Blasio, the new mayor of New York City. Coincidentally, Mayor Lee did issue a press release today addressing traffic violence, but unlike the message de Blasio sent at his press conference, Lee’s statements appeared to be aimed more at placating city residents who’ve been calling for safer streets than demonstrating a serious commitment to making that a major priority.
Lee’s press release, which he did not hold a press conference to announce, touted a new SFMTA safe driving awareness campaign, an increase in SFPD traffic enforcement staff, and the SFMTA’s procurement of funds for planned traffic signal upgrades along Polk Street and South Van Ness Avenue — in 2017. A safe driving training program for truckers contracted by the city will also start in 2015.
The “Be Nice, Look Twice,” campaign will comprise a safe driving fact sheet to be distributed starting next month. Nice, yes, but the campaign is being produced by the SFMTA, not the SFPD — the agency that has the force of law behind it. (The only traffic safety flyers recently issued by the police department were basically a middle finger to pedestrian victims.)
While de Blasio stated today that he and his top commissioners “are standing with” the families of traffic violence victims (and they literally stood with victims’ families at the announcement), and that “we’re starting immediately to make changes to protect our children, and to protect all New Yorkers,” Mayor Lee’s printed statement was essentially a tepidly generalized “be careful, slow down” PSA, softened to the point of near meaninglessness:
Pedestrian safety continues to be a key focus as our City grows. San Francisco is a City that walks, and we all have a shared responsibility to protect and care for the most vulnerable users on our City streets. By looking out for each other and by driving more slowly and carefully, we can make a big impact on improving safety for those walking in San Francisco. This new campaign will be culturally competent and will touch all corners of San Francisco.
“The mayor’s announcement acknowledges the long-standing and pervasive problem of traffic crimes on our city’s streets, but it does little to end the preventable injuries and deaths from the daily crashes plaguing our streets,” said Natalie Burdick of Walk SF. ”When there are solutions that can save lives, no loss of life should be acceptable. Rather than taking a scattershot approach that doesn’t even offer safety training until 2015, or engineering improvements until 2017, the city should adopt a Vision Zero goal now to eliminate every traffic death, whether it’s a driver, bicyclist, or pedestrian, over the next 10 years.”