If you’ve ever wondered how a deep-red state like Utah has managed to build some of the most ambitious transit expansions in the country, the short answer is: Envision Utah.
Starting in the late nineties, the non-profit Envision Utah brought together an incredibly broad spectrum of interests, including plenty of people without a specific stake in the process, to explore how the 10-county region surrounding Salt Lake City, known as the Greater Wasatch Area, should cope with anticipated population growth. Organizers showed people what would happen if the region carried on with business-as-usual development, then outlined the ramifications of three other potential scenarios with scientific rigor. The extraordinarily thorough process involved hundreds of public meetings, leaving no one out and turning every participant into a problem-solver. Along the way, Envision Utah pioneered a new approach to regional planning, bringing together transportation and land use decisions in unprecedented fashion.
It would be fair to say that after this effort, nearly entire state was on board with the vision that came out of this process: Quality growth with compact, mixed-use development, multi-modal transportation options, and untouched wild and agricultural spaces.
Robert Grow was the founding chairman who guided Envision Utah through its formative stages. He returned to the helm last year as its president and CEO. In the interim, he helped bring lessons from the Envision Utah model to 80 regions around the country. After a recent swing through the East Coast where he shared the Envision Utah story at an event organized by Transit Center, I called up Grow to see what the rest of the country can learn from his home state.
This interview has been edited for clarity and length.
Envision Utah gets a lot of attention for having done this process and instilled these values in a place where people wouldn’t have expected it. You don’t talk about “smart growth,” you talk about “quality growth.” I was curious where that phrase came from.
It came from the fact that this was Utahns deciding how Utahns wanted to grow, and therefore we gave it our own name: “quality growth.”
If you look at many of the goals — transportation choices, housing for everyone, spending infrastructure money smart, preserving water, making sure we have clean air — people across the country have differences, but also have common things they really want. They want to have personal time and opportunity; they don’t want to be stuck in traffic and waste their lives. They want to get home for dinner with their kids or spend time with their friends. The things we value actually drive that quality growth strategy in Utah.
So we did not, quote, “instill” those values. Those values are the ones Utahns already had. So the goal was to understand not how to manipulate or push people toward an outcome but to listen to them in a way that we understand what they really wanted. And then to show them, through the scenarios, the choices.
Envision Utah has absolutely no authority. So we just show people, if you choose this, this is the outcome, but if you choose this, that’s the outcome.
What other language changes or thematic adaptations did you have to make when taking on a quality growth mission in a place where people are deeply skeptical of government, deeply skeptical of planning, deeply skeptical of urbanism?
I’m not sure they’re skeptical of all those things. Their values are their values. When they see choices and they choose how to grow, those strategies may look like strategies other places but adopted by Utahns. We used the words that Utahns used.
This values study approach which we used is not a poll. It involved almost 100 multi-hour interviews, laddering people — and laddering is a term I could describe but essentially saying: What are the attributes of living here? How does that affect your life in a functional way? What is the emotional quotient of that — how does it make you feel? And how does that attach to your values?
By value laddering you learn what people want, but you also learn why they want it. And knowing why they want it and the words to describe it, when you present scenarios you can present them in Utah words. And so Utah is here to keep Utah “beautiful, prosperous, neighborly and healthy” for future generations. We added “healthy” a few years ago. Those were Utah’s words for a prosperous economy.
Those are Utahns’ words for things you might say in completely different words somewhere else. But we didn’t pick the words. Utahns picked those words.