For the first time in 15 years, Palo Alto’s outdated parking policies are being reviewed, and planners will consider recommending sustainable parking principles in the downtown core to better manage the supply. The affluent Silicon Valley city has not had a comprehensive examination of its parking strategies since 1997, when it installed four color-coded parking zones downtown. There is a two-hour limit in each zone but all curb parking is free.
“I think everything’s on the table right now. We don’t want to exclude anything at this particular state,” Jaime Rodriguez, the city’s chief transportation official, told Streetsblog.
The study will explore charging for on-street parking, installing SFPark-like meters and sensors and a number of transportation demand management (TDM) measures to discourage single-occupant vehicle trips. Advocates pushing for parking reform hope that Palo Alto will follow cities such as Redwood City or Boulder, Colorado, which have implemented innovative performance-based parking policies and benefit districts that helped spruce up their downtowns and boost business. Two other Peninsula cities — San Mateo and Burlingame — also charge for on-street parking in their downtown business districts.
Palo Alto Mayor Yiaway Yeh led the charge for a comprehensive parking study at the July 16 City Council meeting. A proposed residential parking permit program for the Professorville neighborhood was nixed in favor of the review. Some residents in Professorville and Downtown North have complained that downtown employees who take advantage of unpriced on-street parking on residential streets make it difficult for them to park near their homes.
Some influential merchants and residents are framing the problem as a downtown parking shortage. ”There has always been a parking deficit in the downtown,” Barbara Gross, board member of the Palo Alto Downtown Business and Professional Association, told the City Council. “Parking has a direct influence on the success of the business district and has overflow impacts on surrounding residential areas.”