Crews began work yesterday on an overhaul of Jefferson Street in Fisherman’s Wharf that will expand pedestrian space, reduce the number of cars, and create a more welcoming public realm for the throngs of tourists that regularly crowd the street. Improvements on the first two blocks of Jefferson, between Jones and Hyde Streets, were fast-tracked for completion in time for America’s Cup, which is set to begin on July 4. Construction was originally scheduled to begin in October, but it was pushed back to January for unspecified reasons.
The project, designed with the help of Danish architect Jan Gehl, is expected to transform Jefferson into the kind of popular pedestrian-oriented streets that are found many in cities across the world, but are few and far between in San Francisco, as the San Francisco Business Times noted back in June:
The remade Fisherman’s Wharf will recall — but not try to copy — other noted areas where strolling and biking are the main way to get around a shopping/eating district, like Santa Monica’s Third Street Promenade or Miami Beach’s Lincoln Road.
“It’s not being done to make it like Disneyland,” said Troy Campbell, executive director of the Fisherman’s Wharf Community Benefit District. It was important to shopkeepers and other longtime residents of the area that Fisherman’s Wharf maintain its character, Campbell said.
“On a busy day, it should feel like an outdoor plaza, an urban living space,” said Neil Hrushowy, project manager in the city’s Planning Department.