The Hearst Corporation filed an appeal last month in an attempt to dismantle the Annie Alley street plaza so drivers exiting its parking garage could take a more direct path to Mission Street.
In November, the alley exit along Mission, between Third and New Montgomery Streets, was turned into a place for gathering and events that opened to popular fanfare. But the pop-up plaza apparently surprised and irked some higher-ups at Hearst with enough pull to hire a lawyer to get it taken out on the company’s behalf, even though the company was involved in creating the plaza.
A hearing for the appeal is scheduled at the Board of Permit Appeals on February 11.
Representatives from Hearst were involved in the planning for the plaza, which lasted two years, and even hosted a small meeting of local property managers for it. The media conglomerate is a major real estate owner in the Yerba Buena neighborhood of SoMa, and the parking garage exit for its Hearst Building is on the alley Jessie Street, which intersects Annie at the corner next to the street plaza. Some drivers apparently were used to turning on Annie to go westbound on Mission.
In a December 17 letter [PDF] addressed to Stephen Hearst, vice president and general manager of Hearst’s Western Properties, John Elberling of the Yerba Buena Neighborhood Consortium wrote that “we are appalled by the gigantic Hearst Corporation’s blindside attack on this tiny but heartfelt Yerba Buena community improvement project.”
The Yerba Buena Community Benefit District built this very, very modest Neighborhood public space at its own cost as a new amenity for all of us that live, work, or visit our Yerba Buena Neighborhood. The project went through a very public and open community design process over two years. Representatives of the Hearst Corporation, as adjacent property owners, were specifically included in that process. Then it went through a rigorous City permitting process without objection by the Hearst Corporation.
But now that Annie Alley Plaza is open, completed in November, suddenly the Hearst Corporation has filed an appeal with the City Board of Permit Appeals seeking to invalidate those permits and force its immediate demolition!
The appeal, Elberling wrote, appears to be “the naked intimidation tactics of a gigantic corporate bully against our small Yerba Buena/ SOMA community.”
It’s possible the appeal will be dropped before the hearing. Hearst is reportedly in talks with the Yerba Buena Community Benefit District and other players at City Hall to rescind it. The YBCD led the planning process and paid for most of the plaza’s costs, facilitated by the Planning Department’s Pavement to Parks program.
Andrew Robinson of YBCD would not comment on the status of the appeal, but said the organization is “hopeful that a resolution will occur in the next week or so.”
During the planning process, Hearst representatives had been informed that traffic counts would be taken during the two-year trial period and compared against those taken in 2013, both when Annie was open to cars and during trial car closures for events.