“Keep Sunset Slow” — that’s the message from kids in the Outer Sunset urging drivers to slow down and save lives this month.
Elementary school students held their first event last week, part of a pedestrian safety campaign coordinated by the Sunset Neighborhood Beacon Center and the Outer Noriega Merchants Association. Though it’s a quiet beachside neighborhood, the Outer Sunset’s streets are notorious for their wide expanses of asphalt that encourage drivers to speed.
“Many of the youth and families in our community have to walk while commuting and it is essential that people feel safe getting around the Sunset,” said Matt Pemberton, director of SNBC, which is a member of the merchants association. The “Keep Sunset Slow” campaign, he said, is intended to “empower [youth] to be their own advocates and encourage community members to take more care while driving by following the speed limit, stopping at stop signs, and yielding to pedestrians when they are behind the wheel in the Sunset.”
“It’s wonderful to see that the merchants have taken upon their own initiative to really try to slow down the traffic in the area,” said District 4 Supervisor Katy Tang. “The area by Outer Noriega has really changed a lot over the past few years. There are now some really great businesses in the area, and it’s brought a whole lot more foot traffic.”
“That’s wonderful,” she said. “Now we need to make sure that drivers are aware and used to that, and that they really exercise caution when using the road.”
The program, planned to run through July, was funded by $3,000 from District Attorney George Gascón’s office, which issued grants from its Neighborhood Justice Fund to 11 community groups last month. The revenue comes from restitution funds collected from Neighborhood Court directives, according to the DA’s office.