¡Viva CicLAvia!
After sponsoring two Streetfilms of the first two CicLAvias, Los Angeles’ version of the open streets festival based on Bogota’s Ciclovia, Los Angeles Streetsblog faced a dilemma: How can we continue to cover the event that draws over a hundred thousand Angelenos to the streets? The Answer: Make a Streetfilm that was accessible to Southern California’s large Spanish-speaking population.
¡Viva CicLAvia! consists of two parts. First, narrator Mara Corina Arellano Colin explains the history and concept of Los Angeles’ amazing open streets party, including footage and photos from similar festivals in Bogota, Guadalajara, Mexico City, Brussels and Miami. While the narration is a great explanation of the benefits and culture of CicLAvia, the soul of Social Impact Consulting’s efforts are the interviews with participants.

