Ad Nauseam: Antisocial Thuggery From Pioneer

What’s more authentically American than boys suping up their rides and preening about town deafening all within earshot (reducing taxes, you say..)? The Speed Network series Hot Import Nights is the weekly sex-and-horsepower profile of the subculture, and as anyone who saw any of the Fast and the Furious movies in the Bay Area knows, selling these components to gear-heads is brisk business. 

The NY-based NoiseOFF website has compiled a fascinating case against the manufacturers of car audio equipment, much of it drawn directly from product advertising, in which companies use slogans like "Turn it down? I don’t think so." and "Be Loud. Be Obnoxious." to market their wares, mostly to young men with a misguided longing for attention and "respect" (I speak from experience here).

For insight into the twisted psychology of boom car ownership, and the perverse ways it is exploited by the car audio industry, get a load of this long-form ad from Pioneer (also featured on NoiseOFF), entitled "Disturb." Think that guy on the block cares that he’s rattling windows and setting off car alarms? Hardly. More likely it’s his reason for living.

ALSO ON STREETSBLOG

Ad Nauseam: What Are You Implying, Chase?

|
Photo by Matthew Roth Welcome to town Chase.  I’m super impressed you have been reading Streetsblog San Francisco and made an ad that reflects some of the knowledge you’ve acquired here. This is obviously a shout out to the car-free community. Might the admen understand the incredible cost savings of ditching the car for a […]

Ad Nauseam: Miller High Life’s Subversive Bicycle Commercial

|
During the big game, the commercials you most often see are pimping cars, pizza and beer, with nary a meaningful message among them. That’s what’s refreshing about this Miller High Life ad, which is still trying to sell you beer, but through a decidedly subversive tack. Seriously, I don’t think Clarence could have written a […]

Ad Nauseam: Kentucky Fried Potholes

|
Not so Good Frickin’ Chickin’ In casting around for a good April Fool’s Day joke, I found yesterday’s New York Times Lede blog report on the chicken frying corporation KFC doing some pothole repair in Louisville, complete with this photo of Colonel Sanders in a hardhat and construction bib.  I thought for sure the Times […]

The Bay Area Should be Hyper Skeptical about Hyperloop

|
Hyperloop, Elon Musk’s pitch for a transportation technology that he says will whisk people from somewhere north of Los Angeles to the East Bay in 35 minutes, was in the news again thanks to a two-day conference held at Texas A&M University. Engineering students from around the world displayed designs for a Hyperloop vehicle. So […]