Chrome Bags Announces Same-Day Delivery by Bike Messenger in SF

Chrome Bags has undertaken a new initiative to further root themselves in the local bicycle community that affords them much of their customer base: using bicycle couriers to deliver bags in San Francisco. Starting November 20th, anyone buying a bag in San Francisco by 3 pm will get that bag same-day, delivered by a hot and sweaty Godspeed Courier, at no extra charge. 

Godspeed_small.jpgGodspeed and Chrome, a match made in San Francisco. Photo: Seng Chen

"The focus here is Chrome supporting the working messengers and this further embeds that," said Rob Reedy, Chrome’s spokesperson. "I think most folks are going to be stoked for that instant gratification."

Same-day delivery by courier hearkens to the heady days of dot-com hyper-convenience, when messengers were dispatched to deliver everything from DVDs to ice cream and beer. Chrome manufactured the bags for one of those short-lived companies, Reedy explained that Chrome had loosely talked with Godspeed and other couriers about bag delivery by messenger since then, but the idea hadn’t been implemented. Asked whether the effort was to help Godspeed avoid the plight of downsizing or closure that has hit bicycle couriers across the country, Reedy said his consideration was more about the connection to the messenger community in general.

"Godspeed is doing extremely well, they’re fast,
dependable, legit. We’ve organized events and parties with them in the past," said Reedy. When asked how far Godspeed would ride, Reedy said, "Godspeed will pedal everywhere, they’re animals. They’ll ride over the bridge if needed."  He admitted some longer-distance deliveries might have to be next morning, depending on just how far away and how much business the new promotion engenders.

"The retail store is going to act as the epicenter," said Reedy, who envisioned a swarm of couriers coming in and out on runs. "It’s going to add to the
mystique of the retail store." The new Chrome store, located on 4th Street and Brannan in SoMa, suffered a break in and theft of goods a couple of months ago, but has been doing well, according to Reedy.

For a small business, working with Chrome can be a significant boost. The kids over at Bicycle Coffee Company, who we profiled in July, recently finished a promotion with Chrome, where each new bag purchase included a half-pound of their coffee.

Mikael Kirkman, who roasts the coffee in his pottery studio in Berkeley, said they had moved 600 pounds through the Chrome deal, an enormous boost to their fledgling company, but one that required near-constant roasting.

For Chrome, the coffee promotion grew out of a connection they had to Matthew McKee, one of Bicycle Coffee Company’s co-founders, who had done some artwork for the company’s San Francisco store. Reedy was drawn to the path McKee and Kirkman followed to start their company and said Chrome was looking for similar entrepreneurs.

"For us that was just a cool story, period," he said. "Chrome can be tied to bikes, to urban culture, to art. If something feels good and legitimate, that’s when we jump on it."


San Francisco’s Godspeed Courier Gets a Close Up

The wonderful filmmakers at California is a Place have done another short about bicycles in the Bay Area, this one focused on Godspeed Courier in San Francisco. As they did in Scrapertown, filmmakers Drea Cooper and Zackary Canepari have captured a small vignette of a distinctive addition to bicycling in California with a beautiful eye. […]

SF Bike to School Day Lunchtime Bag Stuffing Party

From SFBC: Join the San Francisco Bicycle Coalition for our annual SF Bike to School Day bag stuffing party. Over 2 nights we’ll stuff 3000 bags for student riders in this year’s SF Bike to School Day on 4/7/11 at over 40 schools across San Francisco, Food is included. For more info or to volunteer […]

San Francisco Bicycle Coalition Names New Executive Director

The San Francisco Bicycle Coalition’s Board of Directors has selected Brian Wiedenmeier as the organization’s next executive director. Wiedenmeier is not a newcomer to the SFBC. He spent the last two years as the organization’s development director. “Brian’s professional accomplishments and experience really stood out throughout this hiring process,” said Brianne O’Leary Gagnon, president of […]

Bicycle Coalition Member Q&A with Executive Director Wiedenmeier

Yesterday evening some 200 San Francisco Bicycle Coalition (SFBC) members came to the Brick and Mortar Music Hall at Duboce and Mission to meet SFBC’s Executive Director, Brian Wiedenmeier. They had bánh mì sandwiches, a few beers, and good conversation before a formal Q&A hosted by Kristin Smith, currently with SFMTA and former SFBC staffer. […]