UC Berkeley Lecture: Understanding and Influencing Sustainable Behaviors
From UC Berkeley:
Understanding and Influencing Sustainable Behaviors:: Promoting energy conservation, recycling, and alternative transportation
What drives people to behave in sustainable ways? What policies can be enacted to promote more sustainable behavior? How can we determine what policies are most effective? These questions can be addressed with the behavioral research described in this talk. The talk has three parts. First, Professor Walker will describe creative approaches to promote sustainable behaviors in energy, recycling, and transportation. Second, she will explain the statistical models she uses to analyze behavior. Finally, she will discuss a behavioral experiment that aimed to measure what impact it had on people’s transportation choices to provide them with information on GHG emissions.