Bike + Design Lecture: Everything But the Bike
From Bike + Design:
It’s all the other gear that translates human power into a full-fledged solution that gets you from A to B – lights, bells, racks, bags, and swank clothes.
These are the products and brands that inspire people to ride more and adventure further. These speakers will talk about the making and marketing of brands and culture. Personalization, accessories, kick starters, product design, and soft goods: it’s not just all about the bike.