Campaign Enlists Comedians to Curb Reckless Teen Driving

The Ad Council has some new material in its campaign aimed at teenage drivers. In these spots, a comedic actor (Fred Willard in the ad above) in the backseat of a car with three teens cajoles or threatens the driver into slowing down or minding the road. The gist of the campaign, corresponding with the title of its web site, is "speak up or else" — a name perhaps more suited to hard-hitting PSAs from overseas.

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UK Campaign Drives Home the Cost of Reckless Driving

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Warning: Graphic video On the heels of New York’s Transportation Alternatives report on the human toll of driving too fast, we bring you this highly disturbing ad from the UK Department for Transport’s THINK! campaign, showing the difference a few miles-per-hour can make when it comes to avoiding a collision. Ideally material like this (Australia […]

Muni and BART Dump ‘Dump the Pump Day’ This Year

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The Los Angeles County Metropolitan Transportation Authority’s promotion of Dump the Pump Day 2008. Flickr photo: Metro Library and Archive The Bay Area’s two largest transit agencies are passing this year on a national event intended to get drivers to ride transit for a day. Muni and BART won’t be participating in National Dump the […]

SFMTA Launches a Smarter Safe Streets Ad Campaign

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The SFMTA has launched a new ad campaign called “Safe Streets SF” that takes the most thoughtful approach to addressing the causes of pedestrian injuries of any city campaign thus far. The ads have started rolling out on Muni buses. One depicts cars stopped in front of a busy, unmarked crosswalk, with the text, “It […]
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Driving While Human

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Our local paper recently ran the story of Edith Cameron, killed in a car crash on a road we sometimes use. We anxiously scanned the column looking for that something that one of the drivers involved must have done wrong—the thing that we surely would never do, like hit the road without a seatbelt or […]