The Ad Council has some new material in its campaign aimed at teenage drivers. In these spots, a comedic actor (Fred Willard in the ad above) in the backseat of a car with three teens cajoles or threatens the driver into slowing down or minding the road. The gist of the campaign, corresponding with the title of its web site, is "speak up or else" — a name perhaps more suited to hard-hitting PSAs from overseas.
I’ll admit it: I love the Chrysler ad campaign “Imported from Detroit,” which debuted in February’s Super Bowl spot starring Eminem. What can I say? I’m a sucker for hometown pride. I was born about 60 miles downriver from the Motor City in Toledo, Ohio, a town sometimes known affectionately as “Little Detroit.” I remember when it […]
The Los Angeles County Metropolitan Transportation Authority’s promotion of Dump the Pump Day 2008. Flickr photo: Metro Library and Archive The Bay Area’s two largest transit agencies are passing this year on a national event intended to get drivers to ride transit for a day. Muni and BART won’t be participating in National Dump the […]
Warning: Graphic video On the heels of New York’s Transportation Alternatives report on the human toll of driving too fast, we bring you this highly disturbing ad from the UK Department for Transport’s THINK! campaign, showing the difference a few miles-per-hour can make when it comes to avoiding a collision. Ideally material like this (Australia […]
U.S. DOT’s new campaign urging parents to set five safety rules before giving their kids the car keys is this close to being a really good idea. As DOT notes, motor vehicle crashes are the number one killer of 14 to 18-year-olds. In 2011, more than 2,300 people were killed in crashes involving a teen […]
Our local paper recently ran the story of Edith Cameron, killed in a car crash on a road we sometimes use. We anxiously scanned the column looking for that something that one of the drivers involved must have done wrong—the thing that we surely would never do, like hit the road without a seatbelt or […]
The SFMTA has launched a new ad campaign called “Safe Streets SF” that takes the most thoughtful approach to addressing the causes of pedestrian injuries of any city campaign thus far. The ads have started rolling out on Muni buses. One depicts cars stopped in front of a busy, unmarked crosswalk, with the text, “It […]