The New “CityTarget” at Geary and Masonic: Driving Is Encouraged

Photos: Jesse Enlund

Do Geary Boulevard and Masonic Avenue need more car traffic? The marketers of the newly-opened “CityTarget” store seem to think so.

The mailers announcing the opening of the supposedly urban-style store (clearly, it’s more like the downtown Metreon store than the suburban, parking-locked store in Serramonte) advertise the fact that it offers free parking — three times, in fact. This comes after Target emphasized to neighbors at community meetings in 2010 that it would encourage “alternative transportation.”

Granted, they did include a picture of a fixed-gear road bicycle with some unsecured stuff placed on its front rack, though it’s unclear if the bike is supposed to be a product or a mode of transport. There’s also a bench with some books and coffee cup on it that could, theoretically, represent a bus stop.

But even if Target doesn’t want to be too explicit about suggesting that its customers take a bike or bus, or provide a visual reminder of what its 650-space parking lot actually looks like in an urban setting, the company makes its message perfectly clear: “CityTarget” has free parking.

H/T Jesse Enlund

Streetsblog SF will be off until Tuesday.

Image: Target via ##http://ibikenopa.blogspot.com/2010/07/better-masonic-target-stresses.html##Bike NoPa##
  • With all that free parking, how can Cocomo not still be a going concern?

  • Anonymous

    The only thing Sebra hates more than paying for parking is people having fun.

  • Bb

    Get over it. That space was a blight after Mervyns went under. Those parking spaces have always been there. What you could have had instead was more development of overpriced condos which I often wonder are if are actual primary homes or empty investments.

  • 94103er

    As is the hallmark of people who comment 3 weeks+ after something’s posted, you miss the point. No one here is against having a place to shop at this location. It’s the short-sightedness of the advertising of ‘free parking’ (which is anything but free) and inducing demand for parking in a well-served transit corridor that is irritating and unacceptable in other cities around the world with similar density.

    Lots of extra traffic and queuing in the street is not a ‘fix’ for blight.

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