As more teens wait to get their licenses and young adults drive fewer miles annually, advertisers have begun to point to advances in digital technology to explain the trend. Many younger adults use digital media to connect to their friends virtually, the argument goes, and technological innovations will likely reduce the incentive to own and operate a car.
Now, with the passage of a new law in California that allows current car owners to share their personal vehicles in a car sharing service and make money without voiding their personal insurance policy, the age of owning a car as a rite of American adulthood may be ceding to a new vision of vehicles as a social service.
Because your car spends on average more than 90 percent of the time parked and idle, proponents of personal vehicle sharing argue, why not make money instead of sitting by as your investment depreciates in a garage?
“We feel like this is a historic moment. This legislation basically revolutionizes the idea of the automobile into being a shared service,” said Sunil Paul, CEO of Spride Inc, a personal car-sharing start-up company. “We think it can have a huge impact over the next many years about the way we think about the automobile.”
On the heels of the announcement that Governor Arnold Schwarzenegger signed AB 1871 into law yesterday, Spride and City Carshare, the San Francisco non-profit that helped pioneer car sharing, announced a partnership to facilitate personal car sharing in the Bay Area. Once AB 1871 takes effect January 1st, the new Spride Share pilot program will allow car owners to loan their vehicles to the more than 13,000 screened and qualified members of City CarShare, offsetting the costs and environmental impact of private car ownership while providing City CarShare members with access to a greater variety of vehicles.