BP, Toyota, and the Illusion of the Car System Tech
Last Christmas, an Oregon couple driving with their baby in the
backseat followed erroneous GPS instructions and got stranded on
wilderness roads in a Cascades snowstorm. Twelve hours later, they had
given up hope and taped a farewell video. While a rescue party
fortunately was able to save them, they no doubt wished they hadn’t
allowed their belief in modern electronics to override their own clear
eyes and good instincts.

Itwill take more than tech fixes to put an end to catastrophic oil spills
and reverse the mounting death toll wrought by motorized traffic on the
world’s streets.
Their misplaced faith is hardly
exceptional. If there is one true religion in the United States, it
worships at the altar of Technology. Christian or Jew, Muslim or
atheist, we accept this doctrine: that technology provides the main path
to improving our lives and that if it occasionally fails, even
catastrophically, all it will take is another technology to make everything better.
How else to explain two case studies in modern hubris that now appear to be reaching their denouements: The Deepwater Horizon catastrophe and Toyota’s sudden acceleration debacle.
It is our belief in technology that has for years reassured us, along
with oil industry advertising and the promises of the U.S. Minerals
Management Service, that drilling offshore — way offshore — could be
done safely while we kept on refilling our tanks. It has reassured us,
along with car company marketing and green lights from the NHTSA, that
our cars — increasingly electronically complex — would keep our
families safe while we put ever more miles on the odometer.
The automobile, not the computer or smart phone, is still the
technological icon we venerate with the greatest fervor. The car is the
most important, most expensive piece of technology most of us own. It is
the technology of the past century, and neither BP nor Toyota would be as large or as powerful without our genuflections.






