Two years after the city gave Fisherman’s Wharf a people-friendly redesign on two blocks of Jefferson Street, business is booming. Despite merchants’ fears that removing all car parking on the blocks would hurt their sales, they now say it had the opposite effect.
The second phase of the project, which will bring a similar treatment to three blocks of Jefferson from Jones Street east to Powell Street, is taking a step forward. D3 Supervisor Julie Christensen and other city officials announced today that $1.7 million has been allocated for design and engineering for the expansion. The rest of the funds for the second phase, totaling $13 million, haven’t been identified, but it could be constructed as early as 2017.
In June 2013, the two blocks of Jefferson between Hyde and Jones Streets were made safer and calmer with wider sidewalks, textured pavement to calm motor traffic, and the removal of curbside car parking. One-way traffic was also converted to two-way.
Since then, sales on the street have risen. The Fisherman’s Wharf Community Benefit District surveyed 18 of the 33 businesses on those blocks, and they reported month-over-month gross sales increases between 10 to 21 percent on average:
From July through November 2013, these 18 businesses generated an additional $1.5 million dollars in gross sales from the previous year. This added approximately $140,000 more in sales tax for the city during this 5 month period.
“People are staying longer and spending more money,” said Troy Campbell, executive director of the Fisherman’s Wharf CBD. “Drivers are a little more cautious, I would say.”
Removing car parking to widen sidewalks provided more room for crowds and made storefronts more visible, said Campbell. “You look down the street, and you don’t have a string of cars that are part of the landscape. The businesses become the landscape.”
“A lot of the merchants came back to me and said, you know what, I thought losing the parking was going to be a problem, but I feel like people can actually see my windows now, and they’re engaging with us more.”