“Walk [Your City]” Signs Take the Guesswork Out of Hoofing It in SF

You may have gotten a kick out of some of the signs posted along Market Street in recent weeks telling people how long it takes to walk to destinations like Yerba Buena Gardens, Civic Center, and even the Pacific Ocean.

The signs are the doing of Walk [Your City], a national effort to facilitate what has been called "guerrilla wayfinding" -- providing residents the means to "plan, design and install quick, light, and affordable street signs for people." The campaign started in Raleigh, North Carolina, but the organizers received a grant in February to bring it to other cities, including San Jose.

The signs were featured as part of the three-day Market Street Prototyping Festival, a project of the city's Better Market Street redesign. The dozens of sidewalk exhibits, which line Market until tomorrow, are intended to "do a lot more with these beautiful sidewalks that we have... they can be much more dynamic social spaces," said Neil Hrushowy, program director for the SF Planning Department’s City Design Group, in a KPIX segment. Hrushowy said some of the exhibits could be made permanent with Market's reconstruction.

SF did pilot pedestrian wayfinding signs along the Embarcadero during the America's Cup races in 2012, but they weren't nearly as attractive or cheeky. While most of the Walk [Your City] signs are functional and point to actual destinations, some are more whimsical. "It is a 5 minute walk to High-Speed Rail (soon)," one sign said. Another sign points the way to the "Twinkie defense" -- presumably, City Hall.