Earth Day

I'm guessing some of you might share my distaste for the once-a-year gaga over the Earth, especially when it takes the form of NBC changing its logo color or Chevron touting its environmental record. I'm not saying we shouldn't be thinking about cutting greenhouse gases or leaving the car at home to walk, bike, or take transit to work today, but I am cynical about the political and media frenzy that kicks in around Earth Day, and then conveniently disappears for all the un-Earth Days (can you hear the Mad Hatter singing it now from the front seat of his H2?).