Today’s Headlines

  • How SF Survived the Power Outage (Wired)
  • How BART Counts Fare Cheaters (SFChron)
  • SFMTA May Abandon Cable Car Cash Fares (SFBay)
  • More on Muni Switchbacks (Hoodline)
  • More on Art Torres and SFMTA Board (SFChron)
  • Street Trees of San Francisco (Curbed)
  • Feinstein Pushes for Caltrain Electrification (SFGateEastBayTimes)
  • Affordable Housing for Nonprofits (Curbed)
  • Two Cyclists Seriously Injured by Motorist in Corte Madera (SFGate)
  • Marin Reacts to Plan Bay Area (MarinIJ)
  • SMART Train for Tourists (SFChron)
  • Restoring a Bit of the Ocean Shore Railway (DailyJournal)

Get state headlines at Streetsblog CA, national headlines at Streetsblog USA

  • mx

    Re: SFMTA May Abandon Cable Car Cash Fares

    I would be totally supportive of this if they allowed conductors to accept credit cards on-board, which you could do easily and cheaply with Square or a similar mobile platform. Pre-payment works at the terminals, but I see enough tourists getting on and off mid-route, and expecting them to prepay, even with the mobile app now available, (especially when no transfers are given) is impractical.

  • p_chazz

    SFMTA should work with hotels and with online travel sites such as hotel.com, tripadvisor, etc. to sell “ride packages” online for unlimited cable car rides during a specified time. Price them at $12 for all day, $64 for one week and $108 for two weeks. They should be add-ons, so that a hotel customer who make a purchase online would be prompted to buy them when they book their stay. Hotel guests would receive their passes when they check in to their room. They should also be available for sale at the front desk. Hotels and travel sites that offer them would get a percentage for each ride pass sold.

  • mx

    This is a good idea (I still think they should just take credit cards on the cable cars). They already have 1-day, 3-day, and 7-day Muni “passport” tickets for tourists, but they used to be kind of a pain to get, since you couldn’t buy them from ticket machines. That situation is better with the ticket app now, but promoting them through hotels and travel sites makes perfect sense.

    It would also be great to see more regional fare integration with BART (ok, it would really be great to see total regional fare integration, but one thing at a time). You could sell tourists a round-trip SFOSF Downtown BART ticket and a Muni passport all on one ticket, so visitors could just buy a thing once and have everything they need.

  • p_chazz

    The two ideas are not mutually exclusive. Prepaying for transit rides would give SFMTA access to the funds sooner and reduce transaction time for those who purchase in advance; being able to buy with a credit card on the cable car would be ideal for impulse purchases.