Interview: What Does It Take To Start Your Own Bikeshare?

Most bikeshare rides taken on U.S. soil happen in a handful of gigantic cities, on systems maintained by big corporations. But at YoGo Bikeshare in Youngstown, Ohio, Ronnell Elkins and his team are building a bespoke micromobility option specifically for his neighbors — and hoping to create a model for other small cities to combat car dependency.

On this episode of The Brake, host Kea Wilson talks with Elkins about what makes this Black-led, family-owned bikeshare stand out, why YoGo’s investing only in e-bikes, and what it takes to get a town of 60,000 people on board a revolutionary new transportation mode.

Learn more about YoGo Bikeshare on their website, and tune in below, on Apple Podcasts, or anywhere else you listen.

( function() {
var func = function() {
var iframe = document.getElementById('wpcom-iframe-5189617169343f57214c18478f9bce89')
if ( iframe ) {
iframe.onload = function() {
iframe.contentWindow.postMessage( {
'msg_type': 'poll_size',
'frame_id': 'wpcom-iframe-5189617169343f57214c18478f9bce89'
}, "https://embeds.streetsblog.org" );
}
}

// Autosize iframe
var funcSizeResponse = function( e ) {

var origin = document.createElement( 'a' );
origin.href = e.origin;

// Verify message origin
if ( 'embeds.streetsblog.org' !== origin.host )
return;

// Verify message is in a format we expect
if ( 'object' !== typeof e.data || undefined === e.data.msg_type )
return;

switch ( e.data.msg_type ) {
case 'poll_size:response':
var iframe = document.getElementById( e.data._request.frame_id );

if ( iframe && '' === iframe.width )
iframe.width = '100%';
if ( iframe && '' === iframe.height )
iframe.height = parseInt( e.data.height );

return;
default:
return;
}
}

if ( 'function' === typeof window.addEventListener ) {
window.addEventListener( 'message', funcSizeResponse, false );
} else if ( 'function' === typeof window.attachEvent ) {
window.attachEvent( 'onmessage', funcSizeResponse );
}
}
if (document.readyState === 'complete') { func.apply(); /* compat for infinite scroll */ }
else if ( document.addEventListener ) { document.addEventListener( 'DOMContentLoaded', func, false ); }
else if ( document.attachEvent ) { document.attachEvent( 'onreadystatechange', func ); }
} )();