Catherine Lutz

Another day, another news story, another media outlet wielding an old saw like this one: High gas prices are a political problem for the president because Americans "love their cars." American car culture, fed by everything from our sprawled-out landscape to a daily bombardment of car ads, is also kept alive by journalists’ use of a set of hackneyed narratives. Beyond clichés, these storylines represent a collection of myths that shore up an unhealthy, unequal, and ultimately unsustainable car system.

Gerontologists in a laboratory at the University of Southern California exposed a group of mice to the same atmospheric conditions that humans encounter when driving along the freeway. Horrifyingly, they discovered that the mice’s brains showed the kind of swelling and inflammation associated with diseases such as Alzheimer’s. The researchers didn’t super-dose to get these results: The mice were exposed to freeway air for the equivalent of 15 hours a week -- less than the 18.5 hour average Americans spend in their cars. Jokes aside about getting those darn mice off the road, the study suggests that driving less may reduce our risk of brain damage.

Our local paper recently ran the story of Edith Cameron, killed in a car crash on a road we sometimes use. We anxiously scanned the column looking for that something that one of the drivers involved must have done wrong—the thing that we surely would never do, like hit the road without a seatbelt or after downing a few beers.

Travelling the country this past year promoting our book Carjacked, we met some pretty remarkable people who are working to reduce the price Americans pay for mobility. In the book we detail how our car dependent transportation system offers an awesome array of downsides, though they are often obscured by the auto industry’s relentless marketing blizzard.

Car sales are up, auto shows are packing them in, and the GM IPO was oversubscribed, but there may be no surer indicator of the auto industry’s recovery than the renewed avalanche of car ads rumbling across every medium. And there’s no better way to get a glimpse of what a born-again car culture might look like than to stay on the couch for a spell, un-mute the TV, and watch—that’s right, on purpose—a sample of 2010’s ads selling us our car-centric way of life. Here are some of the year’s most egregious attempts to get us into the dealership by conflating car ownership with American values.

The cheerful come-ons seem more cheesy than sleazy -- “Looking for a New Way to Borrow?” “Apply Now-Get Cash Today!” “Go From $0 to Cash in Less Than an Hour” -- but these are not the friendly offers of local diversified banks. They are the insidious pitches of companies that do one thing very well: make car title loans to Americans desperate for cash.

Over the next few months, electric cars will start rolling out of showrooms and onto American roads. They’ve been a long time coming.

Rowena learned about the true cost of cars the hard way. Raised by her mom, a Filipina immigrant, in a happy if carless home in northern California, Rowena marveled upon graduating from college and getting a steady job that she could afford to lease her very own car. For a small down payment and $199 a month, she was in a beautiful new Honda.

The fat lady hasn’t sung yet, but the country’s auto dealers have been exempted from the financial reform bill now in its final stage in Congress. Given that the purpose of the bill is to protect Americans from harmful manipulation by the people selling them financial products, this is a pretty stunning development. The nation’s auto dealers either provide or broker most of the $850 billion worth of currently outstanding car loans across America. That’s a pile of financial product: It’s more than household credit card debt and second only to home mortgages.