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Car Culture

Bay Area Counties Compete to Curb Solo Auto Commutes

traffic_small.jpgYuck. Photo: izahorsky

In an effort to curb solo commuting and educate employees at various city and county agencies, and at several touchstone regional employers, and the Bay Area Air Quality Management District are sponsoring the "Great Race for Clean Air" in August and September. The event is similar to TransForm's CarFree Challenge or the SFBC's Gas-Free Fridays, but the focus is more on employers and education in the workplace.

Lilian Chan, a Transportation Demand Management Coordinator for the San Francisco Department of the Environment, said the goal is not only to get employers to sign up and engage in friendly competition to reduce greenhouse gas emission from employee commutes over two months this summer, but to engage with them in longer-term education campaigns and ultimately alter commute patterns. 

"We're hoping to get larger employers involved to get their support in
encouraging alternative transportation for their employees," she said.

The employers will compete with similar-sized companies in each county and the winners will receive a special commendation by county authorities. Though this is the first year the event will be held, the various resource teams in each county hope the Great Race catches on and becomes an annual tradition.

Be sure to sign up before the July 15th deadline and encourage your employer to promote the event if they don't already.

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