Car Culture

Running Saturday morning errands, you may have found yourself in traffic, only to realize you’re stuck behind a line of vehicles inching into a car wash. Each month, nearly half of all American car owners head into one of the nation’s estimated 100,000 car washes to bathe their vehicles in some loving suds.

What's keeping Congress from passing an extension to the federal budget? Democratic protection of automobile subsidies.

Under the headline, "Okay, Fine, It's War,” Seattle’s The Stranger blog this week published a manifesto “of and by the nondrivers themselves.” They’re sick of being called “militants” for caring about pedestrian safety, and they’re tired of the specter of a “war on cars.”

“Whose Streets? OUR Streets!” yell rowdy demonstrators when they surge off the sidewalk and into thoroughfares. True enough, the streets are our public commons, what’s left of it (along with libraries and our diminishing public schools), but most of the time these public avenues are dedicated to the movement of vehicles, mostly privately owned autos. Other uses are frowned upon, discouraged by laws and regulations and what has become our “customary expectations.” Ask any driver who is impeded by anything other than a “normal” traffic jam and they’ll be quick to denounce the inappropriate use or blockage of the street.

On December 10, 2004, Katy Liddell had just stepped off the N-Judah with a sack of cleaning supplies and was walking to her Portside apartment at Harrison and Main in Rincon Hill, when she noticed a cadre of emergency vehicles surrounding the intersection. As Liddell drew closer, she saw something that horrified her.

Another day, another news story, another media outlet wielding an old saw like this one: High gas prices are a political problem for the president because Americans "love their cars." American car culture, fed by everything from our sprawled-out landscape to a daily bombardment of car ads, is also kept alive by journalists’ use of a set of hackneyed narratives. Beyond clichés, these storylines represent a collection of myths that shore up an unhealthy, unequal, and ultimately unsustainable car system.

The California Department of Insurance has approved a pay-as-you-drive insurance program encouraged by environmental advocates and transportation planners because it provides an incentive to drive less by reducing premiums for low-mileage drivers. Widespread adoption of similar insurance policies could reduce driving in the U.S. by as much as eight percent, according to a Brookings Institution study.

Car sales are up, auto shows are packing them in, and the GM IPO was oversubscribed, but there may be no surer indicator of the auto industry’s recovery than the renewed avalanche of car ads rumbling across every medium. And there’s no better way to get a glimpse of what a born-again car culture might look like than to stay on the couch for a spell, un-mute the TV, and watch—that’s right, on purpose—a sample of 2010’s ads selling us our car-centric way of life. Here are some of the year’s most egregious attempts to get us into the dealership by conflating car ownership with American values.