Planning Department Unveils San Francisco’s First Pedestrian Priority Street

Hyde_and_Jefferson.jpgThe proposed design for a single-surface pedestrian priority Jefferson Street

The City Design Group at the Planning Department has released its proposal for transforming Jefferson Street at Fisherman’s Wharf into a single-surface pedestrian priority street, the first of its size in San Francisco.

Based on shared space or woonerfs, the plan calls for removing traditional traffic demarcations, such as the separation between streetbed and sidewalk, and slowing vehicle movement on the streets by making conditions less familiar for motorists.  With 85,000 daily pedestrians and only 5,000 vehicles, 30 percent of which transportation conultants Nelson Nygaard estimated were cruising for parking or passing through, the proposal will use design elements to prioritize the street’s majority users.  High visibility pavers will be used to demarcate pedestrian "safe" zones beyond existing sidewalks, and trees, benches, and street furniture will break up the street and create loose divisions meant to exclude vehicles while encouraging pedestrians to use the whole street for crossing, strolling, or standing.

Planning project manager Neil Hrushoway said the proposal for the street treatments came from Danish consultant and livable streets icon Jan Gehl, whose firm Gehl Architects will soon release a detailed study and recommendations for improving the quality of the public realm throughout the Fisherman’s Wharf area.  "A single-surface street focuses on serving the needs of pedestrians without closing the street off to deliveries and other necessary trips to the area," Hrushowy said.


The community planning process for Jefferson Street began in 2006, when the Fisherman’s Wharf Community Betterment District (FWCBD) was formed.  After several community charettes, the FWCBD approached then Supervisor Aaron Peskin to get political and agency support for redesigning the streets around the waterfront destination, which sees 13 million annual visitors, the second largest tourist draw in California behind Disneyland.  With 187 current members, the FWCBD has nurtured the process and sought to blunt criticism of the plans. 

FWCBD director Karen Bell noted that Santa Monica, Long Beach, and Redwood City are already moving ahead with dynamic street designs and that San Francisco should balance its distinctive character with innovation. 

"We don’t want to lose our edginess as a wharf, but we don’t want to be lost from history, either," she said.

Hrushowy noted that the initial concerns of area stakeholders, such as several restaurants on Taylor Street that were upset about parking and vehicular access to the 280 space garage nearby, were ameliorated with modifications to the design and clear communication about the commercial benefits of improving pedestrian amenities.  Planning has spent the past few weeks meeting one-on-one with principals in the area, including the Argonaut Hotel, Budin, Alioto’s, Pier 39, and Ghiradelli Square, answering questions and addressing concerns.  The Port of San Francisco reported receiving largely positive feedback from merchants, property owners, and community partners.

Some merchants along Jefferson have complained about losing the 90 on-street parking spaces, spaces they insist are vital to their business, though data collection and anecdotal experience suggests that the merchants are often using the spaces for their own vehicles. 

Because many of the design elements in the Jefferson Street vision are new for the city, agencies have tried to adapt their design standards for the innovative street.  The Mayor’s Office of Disabilities has been working with Lighthouse for the Blind and other disabilities advocacy groups to come up with solutions for visually impaired street users that meet ADA guidelines and also account for streets with less rigid divisions between elements.  Central delineators, or slightly raised and beveled street pavers, such as those used successfully in the UK for similar shared streets, will likely define the boundary between pedestrian safe zones on the street and sections where cars will drive.  A slightly raised curb will be installed beside the proposed streetcar lines once those are built.

Other treatments Planning hopes to implement are reduced speed limits of 5-10 mph, significantly lower than the minimum city speed limit of 25 mph, elimination of jaywalking regulations, and flexible traffic control devices like retractable bollards and gates.

Neal Patel of the SFBC said that every effort should be taken to restrict personal vehicle access to the street and that deliveries should be limited to particular times of day to assure that pedestrians and cyclists have primacy on the street.

Funding is still a problem.  Planning estimates the 5 block project area will cost $10-12 million to complete, significantly more that the $800,000 to $1 million it would cost to grade and repave an equivalent section of street with no special treatments.  Hrushowy said the money for the EIR would likely come from Planning itself, while he is hopeful that with the cooperation of the Port and the MTA, the city can find the necessary capital funds to complete the project by 2014.  The FWCBD’s Bell is optimistic that with public and private partnership, and diverse funding sources available to the many agencies involved, like Proposition K and stimulus funds, capital money will be secured.

Taylor_and_Jefferson.jpgJefferson and Taylor intersection shown with concessions to restaurants nearby that wanted to maintain street access

  • CBrinkman

    I really hope that this goes through. It would be great to have a nice shared space to point to and say, see: it can work. Something like this would even attract locals down to the Wharf. Yay planning and FWCBD. Fingers crossed on implementation.

  • “”We don’t want to lose our edginess as a wharf, but we don’t want to be lost from history, either,” she said.”

    The “experience” sector of our economy has to be very careful that it provides just enough urban edginess to be interesting but not enough to push tourists outside of their comfort zone.

    There are many better places for San Francisco to spend $12m than on tourist amenities, given that many of our streets are dangerous to residents every day.

    Also, I was thinking, was the Cesar Chavez improvements the quid pro quo for support of the 3400 Cesar Chavez EIR which would have called for a study of the impacts of luxury housing in the Mission? Here, we’ll give you a fancy new street treatment if you ignore the displacement of the poor from the Mission. $6m in improvements for perhaps billions in entitlement value and gentrifying the most progressive district, we’re getting crumbs for selling ourselves short.


  • I’m not privy to the machinations of the Planning Department, but in terms of community deals around Cesar Chavez, CC Puede was split right down the middle on the 3400 proposal: One current member of the CC Puede steering committee presented the Bernal Heights Neighborhood Center alternative to the private development, while another current member argued for the condos. Similarly, one current cochair argued for the project and the other against. We all acknowledged that we didn’t agree on this issue, and the group took no position.

    The Fisherman’s Wharf plan looks great. I agree that it seems wasteful to spend all this money on tourists, but we can hope that they’ll take these ideas back home with them.

  • Peter

    was kind of hoping we’d see something for all the bikers who are trying to get back into the city, but are faced with a one-way jefferson street, with oncoming traffic, and hordes of pedestrians.

  • Joel

    It’s great to see the “Shared Space” concept being adopted stateside. Europe has been reviving this idea originally inspired by older cities and villages, and testing it out in certain areas. Here’s the website that features some of their case studies:

  • Peter

    It’s great to see the “Shared Space” concept being adopted stateside.

    i think shared space is generally a disaster, though it does seem like we could tolerate it during this ‘phaseout period’ — while we’re working to phase out untethered motorized traffic altogether.

    hopefully nobody dies during this experiment.

  • CBrinkman

    I agree with Fran that locations that serve locals more could have been chosen over a tourist intensive area – but in the Good to Great idea – it’s harder to go from good to great then it is horrible to great – Fishy Wharf in its current state is horrible – so the FWCBD is more willing to try something great. I hear that they are terrified that tourist traffic will continue to go south to the Ferry Bldg and soon the development on the other side of AT&T park. They need to kick it up not just a notch, but a bunch of notches.

  • J. Mork

    Fisherman’s Woonerf — sounds good to me.


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