Calls For Greater 311, MTA Efficiency
9:55 AM PDT on April 9, 2009
While the list of budget problems facing the MTA is long, Supervisor Bevan Dufty believes he can save them a few million just by changing the way they do customer service.
In a special hearing on work orders to the MTA yesterday, Dufty proposed that the MTA come up with a solution to reduce the costs of 311 calls from the public seeking information for the arrival of the next bus. 311 bills MTA on average $1.96 for every call and bus schedule calls account for 41 percent of total calls to 311 (total MTA-related calls account for 63 percent of all call volume at 311), despite the existence of automated NextMuni timetables already on 311, on over 750 bus shelters, and online through nextmuni.com and 511.org.
At Dufty's request, the MTA itemized total costs of using 311 to provide customers with information that could be transmitted automatically and determined that they could save $4.5 million if 311 no longer manually assisted schedule requests.
In an interview, MTA Executive Director Natthaniel Ford said that the agency would work with the Board of Supervisors and the public to streamline the system and cut down on the cost of providing bus schedules. He also noted that call volumes to 311 were higher than they had initially anticipated. He denied that the agency doles out work order money without good cause.
I wouldn’t say it’s a rubberstamping of it but it’s clearly a situation where there are increased levels of work that we have identified and at the same time these other departments are suffering through budget cuts and challenges and they’re trying to make sure that whatever services they’re providing for the MTA that we’re adequately reimbursing them for it. Is it a perfect system? No system is perfect.
In a document presented to the public at the hearing, the MTA suggested that the agency could work with 311 to provide much more information automatically through 511.org, but argued that it shouldn't rush to abandon manual assistance completely until customers have had time to adjust to the changes (PDF). They also agreed they could do a better job of advertising the services to the riding public:
From a customer service perspective, the SFMTA would make an investment in “stickering” existing shelters and stops with “511 Stop IDs” (and simple instructions) to facilitate the transition from 311 to 511 for departure prediction assistance. This one-time cost would be an extremely small percentage of the annual cost of departure prediction assistance via 311. Not only would this improvement ease the move to 511, it would significantly improve the level of service at a number of stops throughout the city that are not currently equipped with NextMuni display signs.
311 Deputy Director Andrew Maimoni said his agency was doing the job that MTA had asked it to do in the first place and that if MTA decided to change how it wanted its service, they would comply. "We take guidance from the MTA. If MTA decides that they want us to do it another way, they will tell us. The initial agreement was to take over passenger service calls from MTA's former passenger service desk. This is what was advertised."
Maimoni also noted that unlike the former passenger service desk at MTA, 311 provides the information to the public around the clock and in many languages. He said they were always open to evaluating the options and working with Supervisor Dufty and the MTA to arrive at a solution that worked for everyone.
"We're here to do the work that the city asks us to do," he said.
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