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Bicycle Safety

Cyclists Be Warned, the New Acura Is Coming to Town

10:21 AM PDT on March 17, 2010


It always makes my skin crawl when I see a car commercial shot in a city with a sporty sedan hurtling down the street, promising ersatz liberation through reckless driving. But the conversation Joe Eskenazi at SF Weekly had with an Acura PR representative today is hilarious. Or terrifying, you decide:

When folks from Acura called up and asked if your humble narrator planned on covering some sort of unveiling of their 2010 ZDX here in the city -- it was a thanks but no thanks moment.

As a courtesy to the out-of-town driver, we kindly suggested she "look out for bicycles."

Silence. Dead silence.

"Shouldn't it be the other way around?"

(Buries head in hands). Welcome to San Francisco, PR person.

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