"Join us for a bike rally to celebrate sustainability in cycling and
the sea! The "Put the Sea in Cycling" bike rally will coincide with the 2010 California and the World
Oceans Conference.

We are rallying to call attention to the fact that the Shimano
Corporation—makers of the derailleurs, cranks and wheelsets that keep us
riding—is financing efforts to derail ocean conservation in California
and elsewhere. Many of us who ride bikes are also avid surfers,
swimmers, and beach-goers, so we care deeply about the health of our
treasured marine environment.

Shimano claims to be committed to conservation and environmental
stewardship but their actions send a different message. We want them to
do the right thing and stop funding anti-conservation efforts.

Bring your bikes, bring your friends, bring your costumes. This is going to be a great celebration!"