SFTRU Launches Campaign to Inform Riders About All-Door Boarding

SFTRU's brochure.

With Muni all-door boarding underway, other transit agencies are watching and bus riders are catching on — hopefully. To ensure a smooth transition to the new policy — which will help Muni maximize the benefits of faster boardings and higher fare compliance — the SF Transit Riders Union has created a brochure explaining the rules and etiquette of the all-door boarding system.

If you’d like to help get the word out, SFTRU is meeting up for its first “distribution party” tomorrow at 3 p.m. at Buck Tavern (1655 Market Street @ Gough). SFTRU noted that they especially need volunteers who speak Spanish, Cantonese, and Mandarin.

The party will re-convene back at Buck at 7 p.m. to celebrate.

  • mikesonn

    I think it’s a great idea. I hope the message gets out.

  • I’m all for it.  That said, I don’t see how this’ll get us higher fare compliance.  Plenty of people have been boarding in back for years without tagging; I don’t see how this would change their behavior.

  • Anonymous

    The extra inspectors are supposed to get the higher fare compliance.

    Also, I think, there may be a broken-window effect going on. If everyone boarding in the back is known to be breaking the law, it normalizes law-breaking behavior (even though many of them may have valid passes, and are boarding for convenience’s sake). This encourages people who are on the fence to also break the law. By legalizing the behavior, it removes that incentive.

    Anyway, we’ll see what the results are in the coming months.

  • That’s a good brochure to tell people about all-door boarding.  Simple and easy to understand.  Better than Muni’s door stickers with just images.

  • I still don’t really get why I, as a monthly passholder, have to tag in every time I board a bus. Is that really an efficient use of time? Who am I helping by tagging in? Metrics aside, I could possibly get the argument that it helps promote a culture of everyone actually paying their fare. Still seems like a waste of everyone’s time (not just mine) to me.

  • mikesonn

    Let’s the driver know you are a legit rider, I guess.

  • Mario Tanev

    If you don’t tag the fare inspector needs to spend a lot more time trying to figure out that you have a valid proof of payment. It’s an unfortunate technological limitation (it can perhaps be overcome but it will cost Muni money). 

    In addition, tagging allows Muni to better know riders’ travel patterns which can be used to serve riders better (theoretically).

  • Mario is correct in his statement.

    One more item to add: It gives Muni hard evidence of ridership levels when petitioning for more money.  This is versus paper passes in which Muni can only give a soft count of use vs. the number of times Clipper cards are tagged.

  • Bob

    The readers by the back door are on the wrong side.  It would make more sense if they were on the right.


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