Alissa Walker’s Pitch-Perfect Response to That Peloton Ad

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The invaluable Alissa Walker – Urbanism Editor at Curbed – posted a must-watch response to the ridiculous Black-Mirror-esque Peloton ad that has been the subject of much ridicule in recent weeks. Watch and enjoy!

The Peloton ad has already been skewered on Saturday Night Live and by Aviation gin, but Walker has done a brilliant, positive turn – showcasing how bikes/bike-share can open cities up for many people.

In case readers missed the creepy source material, it is embedded below.

On the question Walker’s daughter asks at the end, “Where’s the kids’ bike-share?”: one solution is visible in this success story from Hangzhou, China. Their massive bike-share system includes bikes with kid seats on the back – shown around 1:18.