Car Culture

The California Department of Insurance has approved a pay-as-you-drive insurance program encouraged by environmental advocates and transportation planners because it provides an incentive to drive less by reducing premiums for low-mileage drivers. Widespread adoption of similar insurance policies could reduce driving in the U.S. by as much as eight percent, according to a Brookings Institution study.

Car sales are up, auto shows are packing them in, and the GM IPO was oversubscribed, but there may be no surer indicator of the auto industry’s recovery than the renewed avalanche of car ads rumbling across every medium. And there’s no better way to get a glimpse of what a born-again car culture might look like than to stay on the couch for a spell, un-mute the TV, and watch—that’s right, on purpose—a sample of 2010’s ads selling us our car-centric way of life. Here are some of the year’s most egregious attempts to get us into the dealership by conflating car ownership with American values.

According to the new San Francisco Municipal Transportation Agency 2010 Transportation Fact Sheet, the number of car-free households increased. Last year [pdf], data show that 29.8 percent of households had no car, a number than climbed to 30.3 percent this year [pdf]. Oddly, it seems the shift came mostly from households with one car, as some migrated to car-lessness, while others increased the numbers of cars in their households. In real numbers, there was only a slight uptick in households with no cars, or nearly 2,000. About 1,000 more households had two cars or more, while 4,000 more had at least three cars.

After yesterday's electoral drubbing, the Obama administration will have to deal with a starkly different Congress when they make their expected push for a multi-year transportation bill early next year. We know that some influential House Republicans, like John Mica, don't necessarily believe that bigger highways will solve America's transportation problems. And we know that some pro-transit voices in Washington originate from the right. But no one expects the GOP ascendancy to make transportation reform any easier.

The Obama administration got a lot of attention earlier this year when it raised fuel efficiency rules to an average 35 miles per gallon across the nation's fleet of automobiles that will be produced between 2012 and 2016. Now the Environmental Protection Agency (EPA) and the National Highway Traffic Safety Administration (NHTSA), a division of the U.S. Department of Transportation (US DOT), have laid out an ambitious road map [pdf] to push tougher greenhouse gas emission and fuel economy standards for passenger cars and trucks built from 2017 through 2025, standards that hypothetically could push the national fleet average up as high as 62 mpg.

Rowena learned about the true cost of cars the hard way. Raised by her mom, a Filipina immigrant, in a happy if carless home in northern California, Rowena marveled upon graduating from college and getting a steady job that she could afford to lease her very own car. For a small down payment and $199 a month, she was in a beautiful new Honda.

The Tango personal electric vehicle made a bunch of headlines when George Clooney bought one in 2005, but there haven't been too many on the road given the cost of $150,000.