Skip to Content
Streetsblog San Francisco home
Streetsblog San Francisco home
Log In
Ad Nauseam

Garmin: Chat, Navigate and Steer — But Don’t Drive Distracted

The first time I saw this ad I thought my eyes and ears were deceiving me. But no, there it is: a young woman holding a cellphone toward the camera as "nüvifone" maker Garmin beckons viewers to "communicate while navigating."

"With my nüvifone, I can take calls from my friends while I'm driving to them," she says as she's shown piloting an SUV with two passengers, one of whom accepts an incoming call on a phone mounted to the windshield. (Note to Garmin: Hands-free is not brain-free.)

Maybe the most egregious aspect is the "Do not drive while distracted" disclaimer -- which pops up as the young woman is depicted driving while distracted.

nuviphonegrab.jpg

What
the ad doesn't show: The driver plows her SUV through one of the
pedestrian-populated shots that follow, and bystanders whip out their
nüvifones to call 911, text their friends and photograph the carnage.

Stay in touch

Sign up for our free newsletter

More from Streetsblog San Francisco

Op-Ed: It’s Time to Extend the Central Subway to North Beach

There are abandoned tunnels under Stockton Street: here’s how they could transform San Francisco’s subway system.

May 8, 2025

Talking Headways Podcast: ‘Normal’ is Not Correct, Someone Died Here

After a crash, the debris is quickly cleaned up and everyone moves on (usually too quickly). But these two experts are asking us to all slow down.

May 8, 2025

LA Metro Names Former SFPD Chief Bill Scott as Chief of Police

Chief Scott and Metro leadership emphasized that keeping Metro transit safe would require a multi-faceted approach that included the deployment of officers as well as collaboration with the community, ambassadors, and service providers. "Sometimes enforcement is the answer," Scott said. "Sometimes it's not."

May 7, 2025
See all posts