Truffula Buffs Rebuff Mazda: The Lorax Selling Cars? Enough Is Enough!
If you read Dr. Seuss’s The Lorax growing up or you read it to your kids today, then the sight of Mazda trotting out the protector of Truffula trees to hawk cars may have stirred deep feelings of revulsion. Our friend the Zozo has a petition on Change.org for you:
In these advertisements Mazda and Universal claim that a new automobile is “Certified Truffula Tree Friendly” and imply an endorsement of their product by the cherished title character of “The Lorax.” By airing these advertisements, Mazda and Universal have shamelessly turned a character who has inspired millions of children to care about their environment into a car salesman. Cars–even ones that pollute a little less–are neither kid-friendly nor good for the environment.
We are calling on Mazda, Universal Pictures, and their partners to immediately remove any advertising that associates “The Lorax” with automobiles from all forms of media: print, television, radio, movie trailers, the internet, merchandising, etc.
And now, a few more revolting reasons to sign the petition:
Ben Fried started as a Streetsblog reporter in 2008 and led the site as editor-in-chief from 2010 to 2018. He lives in Ditmas Park, Brooklyn, with his wife.
Streetsblog has migrated to a new comment system. New commenters can register directly in the comments section of any article. Returning commenters: your previous comments and display name have been preserved, but you'll need to reclaim your account by clicking "Forgot your password?" on the sign-in form, entering your email, and following the verification link to set a new password — this is required because passwords could not be carried over during the migration. For questions, contact tips@streetsblog.org.
The Embarcadero Freeway. The Central Freeway. The Great Highway. San Francisco has long been a leader in restoring at least some of what was lost to "urban renewal" and the freeway madness of the last century
As part of a federally recognized 501c(3) public charity, Streetsblog can’t endorse candidates, but we do want you to vote. We can endorse ballot measures, and our full endorsements can be found at the bottom of this article.
Toronto might be in the center of the fight to resist bike lane teardown today. But if some far-right politicians have their way, this fight won't be the last.
With rapidly growing ridership, improving customer satisfaction and long-awaited regional integration moving forward, the future of Bay Area transit is bright — but only if voters pass Measure RTM.
