Is This the Best Transit Ad Ever?

SF editor's note: I can personally vouch for the speed, reliability and comfort of Midttrafik, as I relied on it during my semester in Denmark.

By Brad Aaron

3:09 PM PDT on September 14, 2012

SF editor’s note: I can personally vouch for the speed, reliability and comfort of Midttrafik, as I relied on it during my semester in Denmark.

The idea of investing in transit is popular with Americans, even among those who don’t depend on it. But trains and buses, buses in particular, have always had an image problem. U.S. transit providers could take a cue from this Danish ad, which makes light of the mundane nature of bus travel (free handles!) in a way that actually makes transit look “cool.” Turn on the captions for the full effect.

Hat tip to Dani Simons.

Brad Aaron

Brad Aaron began writing for Streetsblog in 2007, after years as a reporter, editor, and publisher in the alternative weekly business. Brad adopted New York's dysfunctional traffic justice system as his primary beat for Streetsblog. He lives in Manhattan.