Hey, Developers: NEMA Offers Free Bikes for Residents to Borrow

I spotted a couple the other day riding bright red Public bikes in Golden Gate Park, labeled with the letters “NEMA.”

Photo: ##http://rentnema.com/blog/nema-wheely-loves-bikes/##Rent NEMA##

When I stopped to talk, they confirmed my suspicion — they were residents of “New Market,” the partially-completed, 754-unit residential apartment complex at Market and 10th Streets. NEMA has six Public bikes for residents to borrow at no charge.

NEMA brands itself as an “ultra-contemporary, highly-amenitized, tech-savvy rental community designed for San Francisco’s culture-driven lifestyle.” I don’t know if the bike fleet is a first in the city, but it’s certainly a great example of how developers can encourage residents to try biking in the city. (A Bay Area Bike Share station also sits across the street.)

“It’s great to see strong commitment to biking from one of Market Street’s largest residences,” said Paolo Cosulich-Schwartz, the SF Bicycle Coalition’s business and community program manager. “We applaud NEMA for going above and beyond in providing easy and convenient ways for their residents to bike in the city.”

Of course, it would’ve been nice if the development didn’t include 550 car parking spaces for its 754 units — a 0.7-to-1 ratio for a building that sits on top of a Muni Metro and BART station, not to mention the city’s busiest bicycling street. But the bikes are a nice touch.

ALSO ON STREETSBLOG

STREETSBLOG USA

Can LA Make “Great Streets” If the Mayor Won’t Stand Up for Good Design?

|
Los Angeles, with its expanding transit network, is supposed to be in the process of shedding its cocoon of car-centricity and emerging, in the words of a recent Fast Company headline, as America’s “next great walkable city.” The city’s streets, however, didn’t change a whole lot under former mayor Antonio Villaraigosa. When Eric Garcetti was elected mayor in 2013, advocates thought […]
A County Transportation Authority rendering of what Market Street will look like in the future.

Open Thread on the Better Market Street Plan

|
The mainstream media was all over it: private cars to be banned from Market Street under the city’s “Better Market Street” plan. It will also have sidewalk-level protected bike lanes. For advocates in the safe streets community the design announced by the city this week is a major victory and a reason to celebrate. From […]
STREETSBLOG USA

Avoid Bikelash By Building More Bike Lanes

|
Michael Andersen blogs for The Green Lane Project, a PeopleForBikes program that helps U.S. cities build better bike lanes to create low-stress streets. Here’s one reason the modern biking boom is great for everyone: more bicycle trips mean fewer car trips, which can mean less congestion for people in cars and buses. But there’s a […]