Does the parking lot at your local big box store look like this on Black Friday? Photo: Strong Towns
It's standard practice to build parking lots to accommodate the maximum number of vehicles expected on the busiest shopping day of the year.
As a result, acres and acres of unnecessary asphalt make communities less walkable, waste land, funnel polluted runoff into our groundwater, erode tax bases, and drive up prices for lots of other goods that aren't car parking. Incredibly, a lot of these parking lots are so large they don't even fill most of the way up on Black Friday, America's high holiday of retail shopping.
Chuck Marohn of Strong Towns came up with an ingenious plan to help highlight this rather unsexy issue last year. He encouraged people to take pictures of half-empty parking lots on Black Friday and tweet them with the hashtag #blackfridayparking. Last year's contest produced some eye-poppers.
Angie is a Cleveland-based writer with a background in planning and newspaper reporting. She has been writing about cities for Streetsblog for six years.
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