There was a bit of a dust-up late Friday on Twitter when the San Francisco Bicycle Coalition called out Caltrans over "public service" announcements that blame our most vulnerable road users for their own deaths and injuries.
Caltrans response was to show the SFBC that, yes, cyclists are also to blame for their own deaths and injuries. See the lower right frame:
This new Caltrans series of public service announcements blames cyclists and pedestrians for not looking when they get run down.This new Caltrans series of public service announcements is sure to blame cyclists and pedestrians for not looking better when they get run down.
With some 700 pedestrians killed each year in California by motorists, that means lots of people have to drive by these awful signs who may have lost a son, daughter, father, mother, friend, or sibling to traffic violence. As the Bike Coalition and Label are pointing out, imagine how these PSAs make them feel?